Digital Marketing Strategy: Is Your Content Ready to Zig and Zag With Your Buyers?

Digital Marketing Strategy: Is Your Content Ready to Zig and Zag With Your Buyers?

Great Strategy: Is Your Content Ready to Zig and Zag With Your Buyers?

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading

The post Is Your Content Ready to Zig and Zag With Your Buyers? appeared first on Content Marketing Institute.



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